21 Hospitality – Vivo

CAFFE VIVO

Caffe Vivo is a well established Italian restaurant In Newcastle. The brief required us to project a more contemporary and engaging personality to its customers, communicating seasonal change with a series of imaginative events throughout the year.

A HAND-DRAWN IDENTITY

The Vivo identity was written with pen and ink to give an authentic feel with greater presence and personal style. It was also more usable when combined with imagery and because it had been simplified it was better suited to digital use.

ILLUSTRATING THE WAY

To bring ingredients to life and to add colour to menus and vouchers we illustrated a number of subjects from wine bottles and pasta to Christmas trees. This brought a warmer and more welcoming theming to communications underling their creative Italian credentials.

BOLD, COLOURFUL TYPOGRAPHY

We complimented these illustrations with a typographic approach that brought the regions of Italy to life. These have become the headings to monthly Farmhouse Suppers from different regions, also included in a calendar with accompanying recipes.