FIGHTING POVERTY

Traidcraft’s mission is to fight poverty through trade, practising and promoting approaches to trade that help poor people in developing countries transform their lives. Established in 1979 as a Christian response to poverty, they combine a trading company and a development charity.

Their trading company sources products from farmers and artisans around the world to help families and communities in developing countries to flourish. These products are featured twice a year in a specially printed catalogue. We have carefully developed the Traidcraft print personality in incremental steps since 2010. Design approach, typefaces, layout, photographic styling and navigational hierarchy are all considered in detail to maximise sales off page. The objective is to deliver an easy to access purchasing experience whilst maintaining and enhancing the Traidcraft ethos.