The NRG website project was designed and built in parallel with the re-brand of the company. From initial conversations about the types of content to display and the information architecture we played a collaborative role with their marketing department to develop a site which could not only increase the efficiency of several key operational tasks but also give them a strong marketing platform from which they could communicate to a wider range of markets. The objective was to increase the usability of the site by developing a new online visual identity and making the site responsive, whilst offering more to the user with new or improved functionality that could work as a catalyst for user engagement. At all times the design was sympathetic to the new brand whilst our photography and iconography brought additional depth to each page.
NRG already had a highly skilled internal IT team who led the development of an API allowing us to easily integrate their specialist recruitment based CRM with the front end of the site – allowing users to access real time updates from the vacancy update using an intricate tailored search function. We developed an easy to use email sign-up process which enables users to specify the type of vacancies that they are looking for and be notified whenever a new one is added to the CRM.
The mobile-first responsive design of the site cemented NRG’s position as a multifaceted national recruiter of all levels, as users can access their account, CV writing tips or register interest from any digital platform. The structure of the site and new content allowed them to promote the wide range of services and solutions and challenged us in promoting the company within various markets, from specialist executive recruitment to recruitment process outsourcing.
Being built on the WordPress CMS system we handed over the entire site with a focussed training session, allowing the NRG internal teams to continue to shape the site as the amount of content they had grew organically over time.