John Partridge offers beautiful clothing, from classic to contemporary, from the country to the city. The John Partridge brand was founded in England in the 1960s and has been famous for its understanding of English eccentricity and style.

We were asked to re-invent the brand with a new identity and individual personality. A typographic solution created a distinct presence and was used for labels and swing tags. Unusual photography taken at a number of locations throughout the year was incorporated across literature and presented by dealers in a leather covered clothes range box.

The overall effect reflects the fact that it remains practical, quirky and English.