The Cervical Screening Training Department at The Newcastle upon Tyne Hospitals NHS
Foundation Trust has an income-generating business unit which provides a range of courses
for Doctors and healthcare professionals throughout the North East of England. The
Department contacted Roundhouse Digital to develop a website which could act as a central
point of reference for informaiton on all aspects of the services provided by their team with
the intention of expanding the business of current service users by providing them with
Conversions are measured in many ways depending on the site objectives but in the case of
the Cervical Screening Training website, the user experience was carefully mapped out to
deliver a streamlined booking solution which is the primary conversion area on the site.
The site is built on WordPress and as with all our sites, the content which is managed via the
Content Management System (CMS) has been maximised and structured to be simple and
easy to understand and manage.