Founded in 1951, the British Sociological Association is the national subject association for sociologists in the UK and its primary objective is to promote sociology. It represents the largest sociological network in the UK with over 2,500 members. We were commissioned to project the BSA as a strong and respected voice in the UK. They wished for an effective presence in the national media and through their publications, conferences and events, making them more professional, more visible, more connected and more influential.

Through a process of discovery, interviews and presentations we were able to modernise their positioning making it relevant to new audiences. The new brand featured unfinished letterforms which alluded to the concept of unfinished conversations within Sociology. Stronger, contemporary colourways increased visibility and recognition.

As part of their brand personality we developed an illustrative approach to widen its appeal to school audiences making the subject seem engaging and important.