Adina Reay is a new entrant to the lingerie market offering exceptionally high quality underwear for women sized 32DD to 36G.
Built on Shopify with a custom front end developed to deliver a clean and elegant environment and user flow through to product pages whilst also harnessing the power of a robust e-commerce product management solution.
The site includes landing pages which set out each range in detail, providing a rich story and product information and entry points to the product pages.
Each product set is displayed with full width images and the option to show and hide the product information panel. Throughout, the site offers simplicity and clarity making it enjoyable to browse and user friendly.
This carefully considered usability extends through to the shopping cart and check out process which is streamlined and easy to use with styling consistent with the rest of the site.