London’s Creative Conservatoire
The expression of Music & Dance
Trinity Laban are leaders in music and contemporary dance education with a remit which is far reaching, creating opportunities for the public to encounter dance and music, and access to arts health programmes. The UK’s first ever conservatoire of music and dance, this unique conjunction has created exciting collaborations between instrumentalists, singers, composers, dancers and choreographers. This special environment is housed in world class landmark buildings within the Maritime Greenwich World Heritage Site.
User research and UX workshops brought a number of issues to our attention. The old site was overly complex to navigate with too many navigational options and not enough calls to action. User journeys were not clearly defined and therefore completing standard tasks such as applying for a course were not simple to complete.
Heritage meets innovation
The new website was designed, following the development of user personas by Trinity Laban, to harness strong imagery and video content and to project the confidence of the institution.
The multi-lingual site was built on the client’s existing Drupal 7 instance. A key part of our process was a careful assessment of the functionality that was already there and planning in an approach that caused the least disruption and operated on the same technology stack with minimal user-training. The tightly-coupled nature between code and database configuration in Drupal 7 meant that the site relies heavily on the ‘Features’ module, allowing changes to be tracked through version control and deployed to the live server by Trinity Laban’s hosting company.
Celebrating Collaboration & Creativity
The design also highlights the depth and breadth of the offering, the range of creative opportunities and the innovative ethos and heritage of the organisation. Unique attributes such as CoLab, an annual two-week celebration of collaboration, were brought to the fore through unique and engaging content.