Maximising user engagement
Lloyd Ltd are a family-run business with offices across the North of England and South Scotland. They support many industry sectors through a range of new and used Agricultural, Groundcare, Construction and Materials-Handling equipment and machinery. The new site needed to bring Lloyd Ltd up to date with modern digital practices, whilst retaining and promoting their long-standing brand strength.
Improved UX to guide users into products and sectors
Lloyd Ltd stock a vast range of new and used equipment, across a range of sectors. We worked on restructuring the site architecture, whilst mapping out a content hierarchy system to improve navigation around the site.
We reworked all content areas of the new site to allow Lloyd Ltd to showcase their latest offers. Product listings and filtering were streamlined to increase the clarity of product categories and help improve the visibility of available equipment.
The site design allows for easy scaling onto mobile devices, keeping user journeys consistent and easily recognisable. Mobile optimisation was essential for Lloyds audience as many of the sites users may be found in areas of poor connectivity.