Sunset on lake

A tailored e-commerce solution

The Home of Carp Fishing

Carp Spirit is one of the most well respected and fastest growing Carp brands in Europe. The Roundhouse were asked to develop a new web presence that showcased the products and the widespread reach of their retailers.

Carp Spirit Homepage screenshot

An Extensive Product Library

Carp Spirit works hard to deliver the very best products to their end users. The website showcases products to convert sales through rich product pages with highly informative video content, ranging from product reviews to walkthroughs. All housed in a website that extends the Carp Spirit visual personality.

Screenshot of Carp Spirit Product and Video Page
Carp Spirit Product Page

Product to checkout

Using the WooCommerce platform, we were able to integrate a tailored ecommerce solution into a seamlessly branded user journey. Payment integration with Stripe ensured that the holistic experience for both customer and Carp Spirit was intuitive and robust.

Screenshot Carp Spirit Basket and Wordpress

Functionality that makes life easy

The Roundhouse created a number of custom plugins to help support management of the website and associated products. This included custom stock level controls and bulk meta updates to product specification tables and prices. Alongside this, retailer management import tools were built to populate the custom coded Google map, designed to identify retailer locations.

Screenshot of Carp Spirit Retailer Page

Multi-lingual Support

To support Carp Spirits growth across Europe we developed a multilingual system that serves different languages based on geolocation. This enables Carp Spirit to determine what content is displayed for specific regions to further tailor the user experience.


Screenshot of Carp Spirit German Translated Page