A tailored e-commerce solution
The Home of Carp Fishing
Carp Spirit is one of the most well respected and fastest growing Carp brands in Europe. The Roundhouse were asked to develop a new web presence that showcased the products and the widespread reach of their retailers.
An Extensive Product Library
Carp Spirit works hard to deliver the very best products to their end users. The website showcases products to convert sales through rich product pages with highly informative video content, ranging from product reviews to walkthroughs. All housed in a website that extends the Carp Spirit visual personality.
Product to checkout
Using the WooCommerce platform, we were able to integrate a tailored ecommerce solution into a seamlessly branded user journey. Payment integration with Stripe ensured that the holistic experience for both customer and Carp Spirit was intuitive and robust.
Functionality that makes life easy
The Roundhouse created a number of custom plugins to help support management of the website and associated products. This included custom stock level controls and bulk meta updates to product specification tables and prices. Alongside this, retailer management import tools were built to populate the custom coded Google map, designed to identify retailer locations.
To support Carp Spirits growth across Europe we developed a multilingual system that serves different languages based on geolocation. This enables Carp Spirit to determine what content is displayed for specific regions to further tailor the user experience.