A website fusing classic and contemporary

A New Flagship Classic Kitchen Brand

Fusing a deep understanding of British lifestyles with British heritage, Alchemy is a classic collection for the modern era. Roundhouse Digital created a responsive website which resonates with design-savvy consumers and enables them to see the high quality product ranges which Alchemy stock.

In-Depth Market And Consumer Research

The site was built in response to in-depth market and consumer research which emphasised the demand for classic elegance and functional kitchens which are equally appealing to any age group. The research was distilled to create five distinct styles that reflect today’s classic look with realistic room sets, demographic profiles and budgets that consumers can both relate to and afford.

Combining Contemporary Detailing With Timeless Features

The site showcases ranges which bring practicability and personality to every home whilst also highlighting the ability to blend multiple kitchen elements to create truly personal spaces.

Designed To Inspire

The site offers inspiration for customers looking for beautiful kitchens and by incorporating the retail network into the back-end of the site, the website is able to conveniently display the nearest retailers, based on a google map look-up.