Delivering an integrated student recruitment campaign for York St John University
York St John University is an eleven-acre site on Lord Mayor’s Walk in a stunning setting facing the world-famous York Minster across the city walls. The University has benefited from a £100 million transformation spanning 10 years to ensure the perfect environment in which to study and live. It is a friendly, community-oriented institution, averaging around 6,000 students.
The Roundhouse was commissioned to refresh the York St John University visual personality. This embraced an overarching student recruitment campaign, undergraduate prospectus, international guide, social media and Open Day film. The key objective was to increase numbers of students at Open Days, offers and acceptances by 10%.
We created the ‘Grow with Us’ campaign to appeal to undergraduate applicants and their influencers. It was printed in a striking foil block on the front cover of the prospectus and the theme carried over to their website and other materials.
The Grow With Us campaign which The Roundhouse created for York St John University has been extremely successful in boosting our student recruitment figures. The Roundhouse has been easy to work with and provided professional, courteous support over the course of this two-year campaign.