Student Services offer comprehensive support and welfare services within the University of Liverpool

Using illustration to create a sub-brand personality

We were asked to create a colourful brand personality that encompassed all activities within Student Services. Devising a roundel as a sub-brand and then bringing the subjects to life with punchy illustrations gave the department immediate stand-out and a welcoming feel. This graphic identity helped us in designing a comprehensive set of brochures across the department and with it a strong sense of self.