Creating a sense of place for Oxford Brookes University

Asked to bring life to the Oxford Brookes Wheatley Campus and reflect its activities, we created a university sub-brand identity alongside a master illustrative pattern that served as visual theming across a variety of communications.

The Wheatley campus teaches Motorsport Engineering, Mathematics and Computer Programming and all were encompassed under the campaign heading “Discovering Tomorrow’s technologies”. This was then developed across environmental graphics incorporating existing architectural features to make the most impact for new students arriving at Campus.