Creating a new brand and launch campaign for a leading regional law firm

Named as a regional heavyweight, the full-service Newcastle-based firm is regarded in the highest terms for its work in a large number of fields, including corporate, commercial property, employment, dispute resolution, clinical negligence, private client and agricultural law.

A NEW IDENTITY AND LAUNCH CAMPAIGN
The Roundhouse were invited to reposition them as a people first brand with particular emphasis on their expertise across different disciplines. We created a strong typographic identity mixing typefaces to convey modernity and longevity. Our campaign enabled us to showcase different staff holding a variety of phrases within their palms, conveying warmth and professionalism.

THE DIGITAL BRAND
An integrated website described all sector involvement with specially commissioned subject photography to illustrate breadth.