Developing a landmark restaurant in the heart of Newcastle

Reflecting success

The first of Terry Laybourne’s family of restaurants, 21, moved to Trinity Gardens on Newcastle’s Quayside in 2007 after 19 successful years and the region’s first Michelin star. 21 provides a menu of stylish, bistro dishes served with flair. The Roundhouse was asked to refresh the brand, menus and website presence to tie in with the restaurants extensive refurbishment.

For the 21 Hospitality Group we were commissioned to devise a concept that linked all restaurants in the group together. This included 21, Café 21 Fenwicks, Cafè Vivo and Café Bistro. We created a pocket sized booklet that described the ethos and characteristics of the group as a whole.

21 at 21
To commemorate 21 years of serving customers, we devised a unique wine label to celebrate the special anniversary.