Founded in 1951 the British Sociological Association (BSA) is the national subject association for sociologists.

The BSA is the largest sociological network in the UK and is the public face of sociology in Britain today. Our task was to bring the organisations identity and communication materials up to date and appeal to young minds interested in the subject.

The identity reflects the notion of unfinished conversations about important issues that continually evolve and reshape within society as a whole. A contemporary illustration style was created to bring life, colour and energy to subject matter across a number of channels.