We have finished the first phase of a complete redesign of Lancaster University’s digital platform. We spent a condensed, intensive period of time understanding the best way in which their data could be structured within their website. In parallel to this we redesigned their core pages in line with an accompanying new visual personality, developed by our design team. For the first time these pages enabled dynamic content to be placed on the homepage allowing automatically updated stories to appear. The website was built using the latest responsive technologies – which means that the website automatically responds to any screen size –allowing the same user experience on any computer/mobile/tablet device – Lancaster is the only HEI in the global top 100 to have a site that can do this.